The pantone drop, depicts the first batch of the SS17 collection, which was shown during the fashion fares. This collection contains details and fabrics, which were inspired by the 90s sports theme. This specific collection, is something unique compared to the other past collections. It’s the first time that ATF, brought in pastel colors, making this collection brighter in the color segment. Due to the fact that winter is already here, dark skies over our heads, everywhere you go , you see dark colors resembling winter. I mean winter is already cold, dark and isolating, why make it worse by wearing darker colors? Color is light and light is energy. Color can stimulate and excite us. It can make us feel happy, tranquil… or even depressed. We experience the psychological effects of color all day. It’s subconscious, yet effective. So we decided to drop our pastel colors early enough to make the streets more colorful. Dropping the early bird, will bring light towards the city streets. The fabrics used to produce the early bird, will keep you warm and cozy throughout the season.
Pictures by Stefan Roess