The pantone drop, depicts the first batch of the SS17 collection, which was shown during the fashion fares. This collection contains details and fabrics, which were inspired by the 90s sports theme. This specific collection, is something unique compared to the other past collections. It’s the first time that ATF, brought in pastel colors, making this collection brighter in the color segment. Due to the fact that winter is already here, dark skies over our heads, everywhere you go , you see dark colors resembling winter. I mean winter is already cold, dark and isolating, why make it worse by wearing darker colors? Color is light and light is energy. Color can stimulate and excite us. It can make us feel happy, tranquil… or even depressed. We experience the psychological effects of color all day. It’s subconscious, yet effective. So we decided to drop our pastel colors early enough to make the streets more colorful. Dropping the early bird, will bring light towards the city streets. The fabrics used to produce the early bird, will keep you warm and cozy throughout the season.
Pictures by Stefan Roess
Sample sales, hang out spots, drinks and music kinda all fit in one box. Even though the skies were grey, we brightened up the day with our colorful garments. Unique pieces out of the SS17 and AW16 collection were laid out for our customers and friends, so that they also had the opportunity to checkout and purchase individual items, which were only displayed during the fashion fares. Alway a pleasure seeing familiar and new faces!
First Come – First Serve! We sell our unique samples.
25.02.17 / Saturday 12:00 – 18:00
ATF Store & Studio
We didn’t come to hide this time! Seek brought us all together again, buyers, exhibitors, photographers, friends etc. and we displayed our AW17, collecting positive feedbacks during the fare. The bowling night was intense and breathtaking at the same time. Thank you for having us again and again. Paris MAN SHOW, there is not much to say! We enjoyed the fare and had the opportunity to introduce our collection in detail in a cozy living room atmosphere. Exhaustion afterwork was washed away by drinks offered by the MAN SHOW, and made it possible for us to enjoy the rest of the night, out in Paris. Always a pleasure being part of the MAN SHOW.